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Executive - Key Accounts (14814)

Mumbai, Operations
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Job Description

Objective: To develop the assigned Key accounts and to identify, acquire and manage new key accounts

Title:    Key Accounts Executive

Function:   Ops and Commercial

Work Location: Mumbai

Job Responsibilities

  • Totally accountable for the assigned key accounts both for growth in volumes and share.
  • Monthly tracking of volume, territory sales, share and other parameters.
  • To develop an Annual Customer Plan for all the accounts and get customer buy-in. To execute against the same.
  • Account Management that involves developing existing key accounts through innovative consumer and trade promotions, packaging /pricing strategies and merchandising inputs.
  • Work closely with the Merchandising team to design, acquire and place merchandising material suited to the Key account.
  • Develop promotions specific to the key account in coordination with marketing and implement the same
  • Analyzing post activity results and create and maintain archive of successes and failures
  • Negotiate, convert and secure long term deals with competition key accounts at a reasonable cost.
  • Tracking new promotions in competition brands and accounts.
  • Training of bartenders/waiters for suggestive selling


Supervises:  Market Developers and Account Developers

Direct Reports:   No

Grade (Internal Reference):

Reports To:        Key Accounts Manager

Key Customers:  Knowledge about Key accounts

Job Requirement

Qualifications: Graduation/PG

Experience: 2 to 4 years

Functional Skills:

  • Planning and Organizing
  • Relationship Management
  • Presentation Skills
  • Good communication & Coordination Skills
  • Team worker
  • Influencing Skills
  • Strong Analytical skills

Travel:  70% traveling

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